Couple holding hands, her emerald-cut diamond engagement ring and diamond wedding band in view

Designed Around You.
Made to Last a Lifetime.

No two love stories are alike. Neither are the rings we make for them. Designed with you in Naperville, Lincoln Park, or from wherever you are.

Bespoke, By Fey & Co.

Most jewelers sell what a manufacturer sent them. We design pieces around the people who will wear them, combining personal guidance, hand-selected diamonds, and four generations of expertise that go into every piece.

Bespoke Design

Every piece starts with your idea, not a catalog. From choosing the stone to setting the last prong, your jewelry is designed one-on-one and made for you specifically.

Designed & Crafted by Fey

Ninety-nine percent of what we sell is designed and produced in-house or locally, by people we know by name. That’s why we can answer any question you have about how your piece was made.

Jewelry for a Lifetime

Resizing, cleaning, repairs, and the occasional rescue after a bad day. We’re still here decades after the sale, because a piece meant to last a lifetime needs someone to look after it.

Start Your Design

From Our Hands to Yours

An idea becomes a piece of jewelry inside our own workshop — through design, CAD, craftsmanship, setting, and finishing. Nothing leaves until it’s right.

01. Design

It starts with a conversation and a sketch. Your idea, drawn by hand.

02. CAD & Precision

Proportions, weight, and structure are refined before a single gram of metal is cut.

03. Craftsmanship

Experienced hands build the piece and set every stone. This is the part machines can’t do.

04. Final Inspection

Every detail is reviewed under magnification before the piece leaves our hands.

Start Your Design
Woman wearing layered gold chain necklaces and a gold ring

About Fey & Co. Jewelers

We’re a family-owned jeweler in Chicago, four generations in, focused on bespoke jewelry and specializing in bridal.

We work with you directly — from selecting the right stone to refining the final design, with attention to proportion, structure, and how a piece will wear thirty years from now.

The Teresa Collection

Engagement Rings

Wedding Bands

Fine Jewelry

Diamonds

Shop Engagement Rings

Classic solitaires to one-of-a-kind designs — every ring can be customized or bought exactly as shown.

What Our Clients Say

Real feedback from real customers — in-store, online, and custom.

Read More Reviews
Loose diamonds in different shapes laid out in soft light

How We Choose Our Diamonds

A grading report tells you what a diamond is. It doesn’t tell you how it looks. For four generations we’ve bought on the qualities you can actually see — cut, transparency, proportion, brilliance — and passed on stones that graded well but fell flat in the hand.

“Give us 100 diamonds with the same grades, and we’ll look for the one or two that are truly exceptional.”

— EDGAR H. FEY II

Explore The Diamond Guide

Frequently Asked Questions

Is buying a diamond online, sight unseen, as good as buying in person?

A website is a good place to start and a poor place to finish. Photographs and videos are shot under controlled lighting, and no screen reproduces what a diamond actually does with light in a room. Comparing two stones side by side takes about ninety seconds and tells you more than an hour of browsing. If you can't come in, we'll show them to you on camera — but see them next to each other somehow.

When it comes to diamonds, is bigger always better?

No. A well-cut diamond can look larger than a heavier stone with poor proportions, because a badly cut diamond carries its weight down in the depth where nobody sees it. Two diamonds of identical carat weight can differ noticeably in how big they appear face-up. Spend on cut before you spend on size.

Should my diamond be certified by an industry-recognized, independent grading lab?

Yes. A report from a respected independent lab tells you what you're buying and protects you if you ever insure or sell it. Buy certified — just don't buy the certificate.

If you can't tell a diamond's true beauty from the certificate, why do I need one?

Because the certificate and the beauty are two different questions. The report verifies the facts — carat weight, measurements, color and clarity grades, and that the stone is what the seller says it is. That matters, and you should never buy without it. But a report is a description, not a verdict. You need it for the facts. You need eyes for the rest.

Is a diamond's grading the best criteria for choosing the most beautiful diamond?

No, and this is the heart of it. Grades describe measurable properties. They don't measure transparency, they don't capture the difference between two stones both graded Excellent, and they can't tell you how a diamond looks across a dinner table. Give us a hundred diamonds with identical grades and one or two will be genuinely exceptional. The report won't tell you which ones.

Why do some jewelry stores recommend buying a diamond solely on the grading certificate?

Usually because it's easier. Selling from a list requires no inventory, no gemologist, and nobody who can look at a stone and judge it. Grades are also simpler to compare than beauty, which makes for a simpler sale. We don't think it's dishonest. It just isn't the same as someone choosing a diamond for you.

Read More FAQs