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Bands that sit flush against your engagement ring — or deliberately don't. We'll show you both.
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The pieces people actually reach for — studs, tennis bracelets, and everyday chains made to be worn daily.
Discover The Teresa Collection
Named for Teresa Fey, who built this company alongside her husband. Simple, elegant, and made to be worn often.
Most of these come up in the showroom every week. We’ve answered them the way we’d answer them across the counter — which occasionally means telling you something the rest of the industry would rather we didn’t.
Buying a diamond comes with a lot of questions. Whether you’re comparing shapes, evaluating quality, or deciding between natural and lab grown diamonds, we’re here to help you make an informed decision.
Guidance From Diamond Experts
Four generations of Feys have walked people through this purchase. The questions below are the ones we’re asked most, and several of them are about the limits of the grading system we all rely on.
If yours isn’t here, ask us. We’d rather answer it than have you guess.
For generations, the Fey family has helped clients navigate one of life’s most important purchases. Below are answers to some of the questions we hear most often.
If you don’t see your question, our team is always available to help.
Frequently Asked Questions
A website is a good place to start and a poor place to finish. Photographs and videos are shot under controlled lighting, and no screen reproduces what a diamond actually does with light in a room. Comparing two stones side by side takes about ninety seconds and tells you more than an hour of browsing. If you can’t come in, we’ll show them to you on camera — but see them next to each other somehow.
No. A well-cut diamond can look larger than a heavier stone with poor proportions, because a badly cut diamond carries its weight down in the depth where nobody sees it. Two diamonds of identical carat weight can differ noticeably in how big they appear face-up. Spend on cut before you spend on size.
Yes. A report from a respected independent lab tells you what you’re buying and protects you if you ever insure or sell it. Buy certified — just don’t buy the certificate.
Because the certificate and the beauty are two different questions. The report verifies the facts — carat weight, measurements, color and clarity grades, and that the stone is what the seller says it is. That matters, and you should never buy without it. But a report is a description, not a verdict. You need it for the facts. You need eyes for the rest.
No, and this is the heart of it. Grades describe measurable properties. They don’t measure transparency, they don’t capture the difference between two stones both graded Excellent, and they can’t tell you how a diamond looks across a dinner table. Give us a hundred diamonds with identical grades and one or two will be genuinely exceptional. The report won’t tell you which ones.
Usually because it’s easier. Selling from a list requires no inventory, no gemologist, and nobody who can look at a stone and judge it. Grades are also simpler to compare than beauty, which makes for a simpler sale. We don’t think it’s dishonest. It just isn’t the same as someone choosing a diamond for you.
They’re consistent, not absolute. Grading is skilled human judgment applied to narrow ranges, and reasonable graders can differ by a grade — particularly on color and clarity, and particularly between labs. Standards have also shifted over the years. It’s one more reason to look at the stone rather than the paper.
Related Guides
Understanding The 4 C’s
Cut, color, clarity, and carat — what each one measures and which of them you’ll actually notice.
Beyond The 4 C’s
The qualities a grading report never scores, and the reason two diamonds with identical grades can look nothing alike.
Responsible Sourcing
Where our diamonds come from, who we buy them from, and the standards we hold ourselves to.
Why Fey & Co.
Bespoke Design
Every piece starts with your idea, not a catalog. From choosing the stone to setting the last prong, your jewelry is designed one-on-one and made for you specifically.
Designed & Crafted by Fey
Ninety-nine percent of what we sell is designed and produced in-house or locally, by people we know by name. That's why we can answer any question you have about how your piece was made.
Jewelry for a Lifetime
Resizing, cleaning, repairs, and the occasional rescue after a bad day. We're still here decades after the sale, because a piece meant to last a lifetime needs someone to look after it.
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